I have just received this press release from Malossi. The EICMA 2012 Milan (Yes, Milan, not Munich unfortunately) will take place next week starting on Tuesday the 13th and ending on Sunday the 18th of November. There will be a Malossi booth featuring the latest and greatest from Malossi’s R&D department. Marketing also got involved and will do a photo shoot reproducing the picture seen above…

Here’s the official press release (which is similar to the wording on the pictures above…)

VIOLA VALENTINA VIGNALI TESTIMONIAL AT MALOSSI STAND DURING EICMA 2012.

 

Riminese model will perform the protagonist of ad campaign

Malossi 7.1 OIL – RECOMMENDED FOR EXTREME APPLICATIONS.

 

“Women and motors, joy and… show.”

 

MALOSSI waits for you at STAND D63 – HALL 10 to present all the NEWS and

new products for the year 2013.  On FRIDAY, 16th and SATURDAY 17th

NOVEMBER, model Valentina will involve the visitors trying to reproduce the

scene of 7.1 OIL ADVERT, the spicy and gossiped campaign released on every

moto magazine, in order to promote the NEW Malossi oils.

I am looking forward to see what Malossi has up their sleeves but to be honest I don’t expect too much for the 50cc world as their releases last year were already quite substantial and you have to respect the product lifecycle.